Dental practice owners are leaving money on the table when selling to DSOs and private equity firms, particularly when responding to unsolicited offers without professional guidance. TUSK Practice Sales, a healthcare mergers and acquisitions advisory firm, published a guide on May 12 to help practice owners maximize value in these transactions.

Why professional advice matters in practice sales

Many dentists lack the specialized knowledge needed to negotiate favorable terms with DSOs and private equity buyers. These buyers are experienced in structuring deals that prioritize their interests. Without expert representation, practice owners often accept initial offers that undervalue their business, its patient base, and associated goodwill. The gap between what a practice could fetch with proper guidance and what owners accept without it can be substantial.

What practice owners should know before selling

The TUSK guide addresses the specific challenges dentists face when selling to larger organizations. DSOs and private equity firms employ sophisticated valuation and negotiation strategies designed to maximize their returns. Practice owners who respond to unsolicited offers without exploring the market first, or without advisors who understand healthcare transactions, significantly reduce their negotiating power. Engaging an experienced mergers and acquisitions firm can help identify realistic valuations, structure earn-outs fairly, and protect the owner's interests throughout the process.