Ivoclar emphasises continuing education at inaugural Media Connect event
Ivoclar trains 150,000 professionals annually across 70 academies. Understanding these education programs helps practices select vendor training aligned with workflow integration.
Ivoclar showcases training and education focus
On 14 April, Ivoclar held its first Media Connect event at the company's headquarters in Schaan, Liechtenstein. The gathering brought together media representatives to explore how dental practices and laboratories can integrate new materials, equipment and digital solutions into daily workflows. Ivoclar, which employs around 3,600 people globally and has been developing dental products for more than 100 years, operates a network of approximately 70 academies worldwide where around 150,000 professionals complete hands-on workshops, masterclasses and webinars annually.
Education as response to industry complexity
Ivoclar CEO Markus Heinz positioned education as central to managing rising complexity in dentistry. He noted that while new materials and solutions aim to simplify practice operations, the company sees itself as a bridge between innovation and practical application. During the event, participants observed a two-day training course on Tetric plus, one of Ivoclar's recent products. Heinz emphasised that regional differences drive product development, with expectations differing significantly across markets such as Brazil, Germany and India.
Materials remain core strategy
Martin Frontull, Ivoclar's chief marketing officer, reinforced that materials remain foundational to the company's approach. Among solutions presented were the OptraGate Dry Control saliva ejector and the Adhese 2 universal adhesive, which combines light and dual-curing capabilities. Frontull noted that digitalisation and software have become prerequisites rather than competitive advantages. He highlighted that Ivoclar's position across dentistry, dental technology and dental hygiene allows the company to offer integrated solutions tailored to customer needs, particularly as manufacturing technologies such as milling and 3D printing increasingly require high-tech equipment.
Frequently asked questions
How many Ivoclar academies offer training to dental professionals?
Ivoclar operates a network of approximately 70 academies worldwide. Around 150,000 dental professionals complete Ivoclar hands-on workshops, masterclasses and webinars each year through this network.
What is Ivoclar's approach to product development across different markets?
Ivoclar develops products in close collaboration with local users to ensure they are tailored to regional needs. Expectations differ significantly across markets such as Brazil, Germany and India, and the company no longer follows a single global market strategy.
What new products did Ivoclar present at the Media Connect event?
Ivoclar showcased the OptraGate Dry Control saliva ejector and the Adhese 2 universal adhesive, which combines light and dual-curing capabilities. The event also featured training on Tetric plus, one of the company's recent composite innovations.
Why does Ivoclar place emphasis on continuing education and training?
Ivoclar positions education as essential for helping practices and laboratories efficiently integrate new materials, equipment and digital solutions into daily workflows. The company views itself as a bridge between innovation and practical application, helping reduce complexity and boost productivity without compromising quality.
