Colgate Sensitive with Pro-Argin technology is clinically proven to provide instant and long-lasting relief from dentine hypersensitivity (DHS). The condition affects up to 57% of patients, yet many do not report symptoms to their dentist, leaving their sensitivity unmanaged.

How hypersensitivity impacts daily life

The burden of DHS extends beyond pain. Patients often develop coping strategies that limit their quality of life, including eating on one side of the mouth, changing dietary habits, reducing oral hygiene efforts, and avoiding social interactions. Despite the widespread problem, 56% of patients remain unsatisfied with their current sensitivity toothpaste.

How Pro-Argin technology works

Pro-Argin is described as the most clinically proven desensitising occluding technology. It seals open dentinal tubules and builds a calcium-rich protective layer on the tooth surface. Colgate Sensitive Repair and Prevent Plus Multi Protection also contains zinc compounds designed to strengthen gums and help prevent gum recession after four weeks of continued use.