Heartland Dental opens de novo practice in Florida
Florida expansion by major DSO offers context on consolidation strategy in high-growth dental markets.
Heartland Dental, based in Effingham, Illinois, has opened Rapallo Dental Care, a new practice in Estero, Florida. The office launched earlier in April 2026 and offers preventive services, emergency care, and cosmetic dentistry. The practice is led by Gia Hoang, DMD, and Bowen Gibney, DMD.
Growth strategy through de novo practice expansion
Heartland Dental's opening of Rapallo Dental Care represents the company's continued expansion into new markets. De novo practices, built from the ground up rather than acquired, allow dental service organizations to establish operations in areas where they identify demand and fit with their regional strategy. This approach gives the DSO control over practice culture, clinical protocols, and patient experience from inception.
Rapallo Dental Care service offerings
The Estero location provides a full range of dental services, spanning preventive care, emergency treatment, and cosmetic procedures. This breadth of services positions the practice to serve diverse patient needs in the Southwest Florida market and supports patient retention through comprehensive in-house treatment options.
Frequently asked questions
Where did Heartland Dental open its new Florida practice?
Heartland Dental opened Rapallo Dental Care in Estero, Florida, in April 2026. The practice is led by Gia Hoang, DMD, and Bowen Gibney, DMD.
What services does Rapallo Dental Care offer?
Rapallo Dental Care provides preventive services, emergency care, and cosmetic dentistry. The full service range allows the practice to address diverse patient needs in one location.
What is a de novo dental practice?
A de novo practice is built from the ground up rather than acquired. This approach allows a DSO to establish operations in a new market with control over practice culture, clinical protocols, and patient experience from the start.
Where is Heartland Dental headquartered?
Heartland Dental is based in Effingham, Illinois. The company operates multiple practices across multiple states as part of its DSO model.
